We like to partner with our clients, dovetailing with existing structures and people. Although we work in a variety of sectors, Persuasion’s clients have several things in common. Most importantly, they see their people as central to the success of the organisation. Secondly, our clients are committed to building and developing capability over the longer term.

They focus on creating value – not just for customers but for all the stakeholders in the business. They recognise the dynamic nature of our environment and embrace the opportunities arising out of change.